G
Greg Garrett
By not allowing Park owners to respond to reviews you are withholding decision making information from the consumer. Consumers don’t simply read reviews when deciding on a product or service; they also check to see how businesses respond to the reviews. Those replies can influence consumer behavior even more than a company’s quality rating.
Studies have found that:
-a majority of people would prefer to buy from a responsive company than from one with a perfect rating.
-a majority people who leave reviews expect businesses to respond